About Go Central Japan

Central Japan - stay a little longer and discover so much more.

Go Central Japan serves as the single unifying voice of all nine of the Central Japan Prefectures
(Shiga, Fukui, Ishikawa, Toyama, Nagano, Shizuoka, Aichi, Gifu & Mie).
It serves the broader interests of the central japan economy by supporting, maintaining and expanding the region’s domestic and international travel market as well as meetings, incentives, conferences and events (MICE).

Go Central Japan provides insight, direction and advice to tourism suppliers and related industries within the region.
Through its actions it generates increased visitor expenditure, tax revenues and employment.

It is the mission of Go Central Japan to bring more people (visitors) to central Japan; get them staying longer; and spending more money ultimately through the creation of a digitally enabled, smart DMO.

Basic principles

In pursuit of comprehensive measures as Chubu region, we utilize each area's characteristics so that all the stakeholders of Chubu tourism industry can promote core projects which enable them to be united and helpful beyond their boundaries.

  • 1.Projects doable only with wide-area tourism
  • 2.Projects effective only with wide-area tourism
  • 3.Projects rewarding to Chubu region as a whole

Central Japan Tourism Association

Nagoya Daini Saitama Bldg 4F, 4-2-28 Meieki, Nakamura-ku, Nagoya
450-0002 Japan




place to go

If you’ve decided on an area you want to see, we can show you similar spots here!

Video clips

Discover all about the Chubu, Central Japan area within 1 to 5 minutes!


See here for more details!


See how to access the Chubu area from Tokyo, Osaka, Kyoto or other areas here.