Go Central Japan serves as the single unifying voice of all nine of the Central Japan Prefectures
(Shiga, Fukui, Ishikawa, Toyama, Nagano, Shizuoka, Aichi, Gifu & Mie).
It serves the broader interests of the central japan economy by supporting, maintaining and expanding the region’s domestic and international travel market as well as meetings, incentives, conferences and events (MICE).

Go Central Japan provides insight, direction and advice to tourism suppliers and related industries within the region.
Through its actions it generates increased visitor expenditure, tax revenues and employment.

It is the mission of Go Central Japan to bring more people (visitors) to central Japan; get them staying longer; and spending more money ultimately through the creation of a digitally enabled, smart DMO.